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Rare 18th-Century First Edition of Volume I of Heideloff's "Gallery of Fashion", Nicolaus Wilhelm von Heideloff (1761-1839), publisher, April 1794-March 1795 [London], with twenty-four hand-colored engraved fashion plates of forty-six figures, some with metallic tints, quarto, in brown marbleized full calf with gilt-tooled fillet, decorative banding and dentelle, the spine with green panel and gilt lettering, ruling and paterae, 11-5/8" x 9-1/2". This rare and important work was among the earliest of fashion magazines, and certainly the most prestigious and ambitious of its time. Only 167 copies were subscribed to this first volume (at a rate of three guineas, equivalent to about $350 today), suggesting that less than 200 were produced; probably at no time during the magazine's run was the issue more than about 450 copies. Publication continued until March of 1803, although Heideloff's name no longer appears on the imprint after April 1802. For more information on this seminal work, see Hand Coloured Fashion Plates, 1770 to 1899 (London: Batsford, 1955), pp. 46-51, by Vyvyan Holland (whose expertise in the subject came legitimately, being the only surviving son of Oscar Wilde).


  • Condition: Overall Condition: Good. Moderate stains, scuffs and flaking to the binding, particularly at the corners and lower edges, but sound and intact. Yellowed pages with light to moderate foxing throughout, with most plates generally clean. Colors good. There is a dark, semi-circular (water?) stain, about 1-1/4" wide and 5/8" high, running through the middle third of the text block on the bottom edge, but it does not encroach onto any text, plate or legend. In all, a sound copy of a rare volume, showing its age but entirely serviceable.

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January 23, 2016 10:00 AM CST
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