105

Karl Gerstner

(Swiss, 1930-2017)

Karl Gerstner
(Swiss, 1930-2017)

"X AlgoRhythmus"

wood relief sculpture with mirror
titled, stamped with artist name and numbered "93/250" en verso.
24" x 24"

Provenance: X Art Collection, Zurich, Switzerland, 1971; Estate of Thomas B. Lemann, New Orleans, Louisiana.

Literature: Karl Gerstner, "An ode to the pioneer of typographic brilliance", TypeRoom, July 2019; Lynn Gramwell, "Why the history of maths is also the history of art", The Guardian, December 2017

Notes: Karl Gerstner was a theorist, graphic artist, painter, author, and co-founder of the international advertising agency "Gerstner + Kutter", later "GGK". He is also one of the proponents of a Modernist graphic design movement called Swiss Design, or the International Typographic Style. These artists and designers sought to de-emphasize the individual expression, emphasizing rational planning, harmony neutrality and objectiveness, reflective of the Post-WWII scientific and technological age.

They looked to the artistic movements prevalent between 1914 and 1939, from Suprematism and Constructivism in Russia to the De Stijl in the Netherlands and Constructivism-inspired work of the German Bauhaus movement. They drew inspiration from Russian post-revolution artists such as El Lissitzky who were redefining art for the socialist era, utilizing simplified geometric forms and bold typography and abstract painter Piet Mondrian's paired down compositions of grid-like geometric forms and primary colors.

Gerstner was a researcher and innovator, establishing pictorial systems and studying color effects. In 1956 he created a movable palate with 196 hues in 28 groups with 7 squares each, experimenting with color and form. In his highly influential book Designing Programmes, first published in 1964, Gerstner laid out his design theory which essentially hinges on the designer's ability to make informed choices based first on understanding the problem, then making "creative decisions" based on systematic approaches instead of instinct. Gerstner's "Integral Typography" utilizing aesthetic typography as a communication aide of information and ideas has had a lasting influence in advertising and is still used today.


wood relief sculpture with mirror
titled, stamped with artist name and numbered "93/250" en verso.
24" x 24"

  • Provenance: X Art Collection, Zurich, Switzerland, 1971; Estate of Thomas B. Lemann, New Orleans, Louisiana.
  • Literature: Karl Gerstner, "An ode to the pioneer of typographic brilliance", TypeRoom, July 2019; Lynn Gramwell, "Why the history of maths is also the history of art", The Guardian, December 2017
  • Notes: Karl Gerstner was a theorist, graphic artist, painter, author, and co-founder of the international advertising agency "Gerstner + Kutter", later "GGK". He is also one of the proponents of a Modernist graphic design movement called Swiss Design, or the International Typographic Style. These artists and designers sought to de-emphasize the individual expression, emphasizing rational planning, harmony neutrality and objectiveness, reflective of the Post-WWII scientific and technological age.

    They looked to the artistic movements prevalent between 1914 and 1939, from Suprematism and Constructivism in Russia to the De Stijl in the Netherlands and Constructivism-inspired work of the German Bauhaus movement. They drew inspiration from Russian post-revolution artists such as El Lissitzky who were redefining art for the socialist era, utilizing simplified geometric forms and bold typography and abstract painter Piet Mondrian's paired down compositions of grid-like geometric forms and primary colors.

    Gerstner was a researcher and innovator, establishing pictorial systems and studying color effects. In 1956 he created a movable palate with 196 hues in 28 groups with 7 squares each, experimenting with color and form. In his highly influential book Designing Programmes, first published in 1964, Gerstner laid out his design theory which essentially hinges on the designer's ability to make informed choices based first on understanding the problem, then making "creative decisions" based on systematic approaches instead of instinct. Gerstner's "Integral Typography" utilizing aesthetic typography as a communication aide of information and ideas has had a lasting influence in advertising and is still used today.


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